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Case study · AI sales agents

An AI outbound engine that fills the pipeline on autopilot

We built an AI system that finds and verifies the right accounts, personalizes and sends outreach at scale, and reads every reply — routing hot opportunities to reps in real time. One quarter: 42,918 emails into $12.8M of qualified pipeline.

Domain · B2B outbound / GTM Scope · One quarter Stack · LLM agents + email/LinkedIn + CRM
The challenge

Outbound doesn't scale with people — or with spam

Manual outbound caps out fast: reps can only research, personalize, and follow up on so many accounts a day, and the moment you push for volume, quality collapses into generic spam that burns your domain and your brand. Hiring more SDRs is expensive and slow; buying a blast tool gets you volume with no relevance.

The brief was to get the volume of automation with the relevance of a great SDR — an AI engine that targets precisely, personalizes genuinely, and makes sure a human rep only ever spends time on replies that are actually worth a conversation.

How it works · AI engine

AI runs the pipeline; reps run the conversations

Focused agents handle discovery, targeting, personalization, sending, and reply triage. The moment a reply looks real, a human takes over.

Account discovery & verification agent Targeting

Builds and verifies the target list — finds accounts and contacts that fit the ideal customer profile, then validates them (real company, real role, deliverable address) before a single email goes out. Precise targeting up front is what keeps the whole funnel clean.

Personalization & outreach agent At scale

Writes outreach that reads like a person wrote it — grounded in what's true about that account and contact, not a mail-merge token. It runs multi-step sequences across email and LinkedIn, at a volume no team could match, while keeping each message relevant enough to earn a reply.

Reply-classification agent Real-time triage

Reads every inbound reply and classifies intent — Interested / Neutral / Not now — instantly. Hot opportunities surface to the right rep the moment they land; objections and out-of-offices are handled automatically. Reps stop digging through inboxes and spend their time only where there's real intent.

Rep hand-off & the live cockpit Human-in-the-loop

Every hot reply becomes a rep task with full context. The dashboard is the live cockpit over the whole engine — funnel, per-campaign performance, channel mix, and deal stages in real time — so leadership sees exactly what's working and where pipeline is coming from.

Why it's safe to run

Volume without wrecking your brand or deliverability

What the engine delivers

Verified, ICP-fit targeting before anything sends.
Genuinely personalized outreach, not merge-tag spam.
Every reply read and triaged in real time.
A live revenue cockpit leadership can trust.

How we ship it responsibly

Deliverability guardrails — verification, warm-up, sending limits.
Human-in-the-loop on every real conversation.
Connected to your CRM and inbox — no rip-and-replace.
Measured on real pipeline, not vanity open rates.
The outcome

One quarter, one funnel, on autopilot

Figures below are from the anonymized case dashboard — representative of a single-quarter outbound program.

42,918
Emails sent
502
Meetings booked
$12.8M
Qualified pipeline
$3.6M
Closed won

Interactive — explore the full quarter above

The complete funnel, reply/meeting/win conversion, per-campaign performance, channel mix, and deal stages — three interactive views. Open it full-screen for the full experience.

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Want pipeline without another headcount?

Tell us your ICP and offer — we'll scope an AI outbound engine that targets, personalizes, and triages, with your reps closing the deals.

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Anonymized case study. Client details are confidential; figures are representative of a single-quarter outbound program.